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Digital Marketing Tips for Healthcare Practices

February 10, 2023 By Natalia Decius MARKETING

Running a healthcare practice isn’t easy. There are so many moving pieces to keep track of that it’s easy to let your marketing efforts take a back seat.

But unless your client roster is full and you’re not interested in attracting new patients, it’s important to keep your marketing engines running and reach out to potential new clients where they spend the most time – online.

Here are some simple digital marketing tips to incorporate into your 2023 marketing strategy.

  1. Paid search
    About 7% of all Google searches are related to health – which is a great opportunity for you to get your name in front of potential new patients!

    By integrating paid search ads into your marketing strategy you can increase the chances that when they search for the service they’re looking for, your business pops up at the top of the list.

    One of the best things about this tactic is that you are in complete control of your budget (you tell the platform how much you want to spend), and the results are extremely easy to track. So, if your ads aren’t generating a good return-on-investment, you can stop them with no trouble at all.
  2. Social media
    People are now turning to social media for more than just sharing updates on their family and travels. Social media networks have become a popular place for people to find a new hair stylist, caterer, and even a healthcare provider. With that in mind, consider making the social media presence of your practice one of your key strategies to bringing in new patients.

    Whether your social media strategy is organic-only or you’re integrating paid social media ads, it’s very important to select the platforms you focus on based on your target demographics. For example, if you’re looking for younger patients that will stay with you for decades, you may want to focus on Snapchat or TikTok. If you specialize in providing care for seniors, Facebook is probably the best place to put your efforts.
  3. Content marketing
    It’s important that both current and potential patients think of you as an expert in your field, and by publishing relevant content on your website that answers the questions your patients are asking online, you present yourself as the one with the answers.

    This content also shows Google that you are the expert on that topic, helping move your website higher in the search results it delivers.
  4. Retargeting
    Have you ever wondered why, after looking at a coffee maker online, you’re suddenly seeing that same coffee maker advertised on every website, search engine, or social media platform you visit? That’s all thanks to digital retargeting.

    Retargeting works by using something called ‘cookies’, which are small pieces of data stored by your browser that keeps track of the websites you visit. That data is used by marketers to continue to present the visitor with advertisements, reminding them of the product they left behind.
  5. Don’t forget YouTube
    Did you know that YouTube is the second most popular search engine next to Google?

    By creating educational videos and posting them on YouTube, healthcare practices can take advantage of the platform’s usage as a search engine to extend their reach as they explain various treatments and procedures. This will help increase name recognition, SEO performance, and establish that practice as an expert in their field which builds trust with potential patients.

    Plus, the increasingly popular YouTube Shorts, (short-form, vertically formatted videos that are similar to Instagram Reels) is a great way to showcase their services, team, and office environment in a fun, engaging, relatable way.

We know, this is a lot, and chances are you don’t have time to manage it all. That’s where we come in! Our team of marketing experts has decades of experience helping healthcare practices attract new patients and we’d be happy to discuss any of these tactics, or your marketing strategy as a whole.

Reach out today for a free consultation.

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