As marketers, we constantly hear about the importance of video to a successful content marketing strategy. Online consumer behaviour has proven that people are more likely to consume and engage with video content than written content in most cases, and it’s likely that your VP or CMO has asked you to ramp up your video […]
Google has recently announced that page experience indicators will be included in Google Search ranking as of May, 2021. This will change the SEO algorithm that determines how high or low your dental website ranks in search results. This is a great opportunity to optimize your website and make it show up higher in the […]
Congratulations on the purchase of your new dental office. Whether you are taking over an existing dental practice with the previous owner staying on for few months to allow for a smooth transition or the dentist is retiring and moving on right away, there are key dental marketing strategies you should consider. These marketing programs […]
Opening up a new dental office can be an extremely rewording experience. The key to a successful launch is having the right plan, strategic timeline and a healthy marketing budget. Whenever creating a marketing plan, you first need to understand the following: 1- Your local community – who lives in your local area. Their demographics […]
If this pandemic has taught me anything, it’s that everyone feels differently about COVID-19. There is a wide spectrum of perspectives ranging from serious concerns about being in public to no concern at all. Regardless of how we feel personally, it is up to us to respect one another and where they fall on this […]
Ranking high in Google search results isn’t just exciting – it’s necessary. 75% of searchers never make it to the second page of results, and if you’re not one of the top 10 pages, you might as well be invisible. If page one is what you’re after, here are some things to focus on that […]
Entrepreneur and marketing guru Seth Godin has a saying: “marketing is no longer about the stuff that you make, but about the stories you tell.” It’s a bold statement, and one that should inspire practice owners looking to expand their patient base in today’s highly competitive market. With the dental practice market growing by leaps […]
In today’s fast moving world, one of the most effective marketing engines is online. From SEO, social media, video marketing and more, you have a lot of options. Selecting an option that will pay the biggest return on your investment might be difficult so if you’d like a professional advice, don’t hesitate to reach out […]
