If this pandemic has taught me anything, it’s that everyone feels differently about COVID-19. There is a wide spectrum of perspectives ranging from serious concerns about being in public to no concern at all. Regardless of how we feel personally, it is up to us to respect one another and where they fall on this […]
Ranking high in Google search results isn’t just exciting – it’s necessary. 75% of searchers never make it to the second page of results, and if you’re not one of the top 10 pages, you might as well be invisible. If page one is what you’re after, here are some things to focus on that […]
Entrepreneur and marketing guru Seth Godin has a saying: “marketing is no longer about the stuff that you make, but about the stories you tell.” It’s a bold statement, and one that should inspire practice owners looking to expand their patient base in today’s highly competitive market. With the dental practice market growing by leaps […]
In today’s fast moving world, one of the most effective marketing engines is online. From SEO, social media, video marketing and more, you have a lot of options. Selecting an option that will pay the biggest return on your investment might be difficult so if you’d like a professional advice, don’t hesitate to reach out […]
You have put your blood, sweat and tears into building your practice and you have now made the difficult decision to sell. Maybe you’re retiring, perhaps you’re moving, or considering a new business venture. Whatever the reason, you want to make your practice as attractive as possible for potential buyers to secure top dollar for […]
Who doesn’t love a party? Food, fun, and favours are a great way to draw attention to your business opening or anniversary. If you are a new business providing services within your local area, hosting an event can build your brand awareness and attract new clients or customers. The key to a successful celebration, be […]
It is no secret that social media can have a great impact on your on-line presence and contribute to the growth of your practice. The trick to making it work for you is to invest in it. This means hiring a digital marketing expert—a professional who will work with you to seamlessly develop a plan […]
