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strategic communication

Strategic Communications to Reduce Appointment Cancellations

If this pandemic has taught me anything, it’s that everyone feels differently about COVID-19. There is a wide spectrum of perspectives ranging from serious concerns about being in public to no concern at all. Regardless of how we feel personally, it is up to us to respect one another and where they fall on this new spectrum.

As we enter the second wave of the pandemic and start seeing the number of new cases rise, it is very likely that some dental offices (depending on the area) will start seeing more patients cancel their appointments due to health and safety concerns.

One way to avoid this is to proactively communicate with your patients and make it clear that the first priority of your practice is to keep your patients and staff healthy and safe.

Use regular social media postings, website updates and email correspondence to communicate the following:

• The health and safety measures your office has been taking since you re-opened
• Your COVID screening protocols (if possible, set up your questionnaire online for easy submission)
• Dental visits are low-risk – there have been no known outbreaks in Canadian dental offices since they re-opened in late May
• Dentists have universal precautions in place to prevent the transmission of any infectious disease
• Oral health has a cascading effect on overall health, so it’s important to keep up with your cleanings and preventive dental care.

Be proactive with your communication instead of reacting to a negative impact of COVID-19. Video content is a great way to share your message in a format that’s easy for patients to digest. Social media has been booming since March and it’s not going away. If you haven’t gotten on board yet, you are missing out on some great opportunities to grow your practice and avoid an increase in appointment cancellation.

For any patient communication strategies, be sure to reach out to Vitamin D Marketing & Design.



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