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Patient Centred Health Care Apps


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Patient Centred Health Care Apps Can Boost Your Business

I had a friend tell me the other day that her 76-year-old mother recently purchased her first mobile phone with the express purpose of using it to keep track of her blood glucose through a free app. She had been bugging her mom for years to get a cell phone for convenience and safety, but what finally pushed mom to act was the desire to show her doctor (and her coffee klatch) how she was managing her health in a quick and accurate way.

Now, my friend helped her get “set up” and sometimes has to remind her how to update apps, but the interesting thing about my friend’s story is that is shows how even some of the least tech savvy people will adopt technology for convenience and benefit. And health benefits and ease of use are at the forefront of the mobile revolution. This goes for both patients and providers.

mHealth

Research shows that 90 percent of companies plan to increase investment in mobile apps from 2019-2022. The mobile healthcare or mHealth tech world is set to grow to almost $20 billion by 2021. If you aren’t on the mHealth bandwagon, then you are losing out on an important opportunity to provide up-to-date healthcare and information to your patients. From patient portals, to health tracking and emergency management, the future is mobile.

Mobile Apps for Specialty Practices

App technology varies from basic text messaging systems for appointment reminders to tracking systems—something that many healthcare providers already offer through online and web systems. If you don’t currently offer an app for your practice, think about it, many patients want the convenience of making appointments and learning about your practice through mobile apps. Most people have a mobile phone nowadays. Apps are an easy way to send your message directly to your patient’s mobile phone. The truth is, mobile apps work really well for dental, optometry, and veterinarian practices and they can be customized. Apps build brand recognition. They are an a straightforward way for providers and patients to engage and interact. Many also offer unique features such as online scheduling, push notifications, and monitoring. You can even direct patients to mobile portals and provide more detailed or specialized information and education. Apps aren’t a gimmick or new “bandwagon”. They are opportunities to improve your service, and quite frankly, your bottom line.

If you want to be on the forefront of patient-care technology and information while also growing your practice, consider a mobile app. It will build your brand and patient loyalty by providing patients with an expedient means of making and confirming appointments, and monitoring and engaging with their health.

Here are some of the features and benefits of mobile apps for specialty practices:

Optometry Practice—Educate patients on your vital services

  • Remind patients of annual checkups
  • Check clinic hours
  • Provide emergency instructions
  • Promote special offers and products (the introduction of a new range of glasses or sunglasses in your clinic boutique, a primer on contact lens use, or an educational session on eye disorders and treatments, for example)
  • Patient loyalty programs

Practice Benefits

  • Net increase in appointments
  • Build a stronger brand
  • Reach out to younger demographics (first time appointments, corporate targeting, neighbourhood targeting)

Remember, communications sent through apps are 4 times more likely to be read. Your patients want you to communicate with them via mobile devices because they are convenient. People who have cell phones rarely leave them at home and who doesn’t check their cell texts and messages?

Dental Practice – Increase patient engagement

  • Remind patients of checkups via texts
  • Share office news and information
  • Notify patients of new services (laser dentistry, cosmetic dentistry, children’s specialties)
  • Provide emergency Instructions
  • Push notifications to communicate with your patients
  • Providing pre and post-treatment information

Practice Benefits

  • Raise patient’s engagement
  • Increase patient retention
  • Grow reviews on social media and google

Having a mobile app for your dental practice provides a superior all-around patient care experience.

Veterinarian Practice

  • Remind patients of annual checkups
  • Request prescription refills
  • Check clinic hours
  • Provide emergency instructions
  • Notify the pet owner via push notifications
  • Order food and other Items through the mobile app
  • Client loyalty program
  • Dial or text the clinic directly

Benefits

  • Net increase in appointments
  • Net increase in prescription refills
  • Net increase in pet food sales
  • Increase reviews on social media and google

Mobile apps can be a valuable tool to help clients make appointments, find information, store a pet’s medical information, and refill prescriptions.

If you’d like to explore the possibilities of a mobile app for your business, we would love to hear from you.

Originally Published in the “Profitable Practice” – Summer 2019

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