In today’s fast moving world, one of the most effective marketing engines is online. From SEO, social media, video marketing and more, you have a lot of options. Selecting an option that will pay the biggest return on your investment might be difficult so if you’d like a professional advice, don’t hesitate to reach out to me.
If you are a small business with a limited marketing budget or you’d like to take the steps to speed up your progress, listed below are a few simple do-it-yourself online marketing tips:
If you haven’t started one yet, now is the time. This is a great platform to share your business knowledge and tips while using some key search terms that are of most value to you. Adding them to the website is pretty straight forward depending on your back-end set up.
SOCIAL MEDIA SHARING
Share your blog entries or web related content and invite your followers to visit your website. The higher the traffic to your website, the better your ranking score.
Ensure your social platforms are displayed and accessible via your website, email signature, signage and promotional material.
GOOGLE MY BUSINESS
Verify your business listing on Google (it’s free to do so). Edit your profile and make sure it is up to date. Have all your contact information listed along with any photos that represent your business. List your products and services and share an occasional post. You will receive email updates from Google that outline the views and engagement you’re getting.
This should be on top of everyone’s to do list. The more credible reviews you have, the better your organic reach. Add an easy to share review link to your email signature and website footer. Ask happy clients to share their experience on Google. People will look at your google reviews to see what others say about you. Remember to always respond to reviews.
OTHER ONLINE LISTINGS
If you have a business listing on other websites such as yellowpages, yelp, rateMD (to name a few), make sure the listing is complete and that it includes a link to your website. If you are doing any business partnerships or promos where someone is willing to list your website, please do so. Other websites driving traffic to your site have a positive impact on your SEO ranking.
These are just a few simple tips that you and your business can benefit from.
For more on-line marketing program information and pricing, don’t hesitate to reach out to Vitamin D Marketing & Design.