Opening up a new dental office can be an extremely rewording experience. The key to a successful launch is having the right plan, strategic timeline and a healthy marketing budget.
Whenever creating a marketing plan, you first need to understand the following:
1- Your local community – who lives in your local area. Their demographics and lifestyle will help determine the right marketing approach
2- Your ideal target audience – who are you looking to attract.
Once you understand the top 2 questions, you can get started on planning your marketing approach.
Generally, we recommend to all of our clients that are starting a new dental office in Canada, to start their marketing work about 3-4 months in advance of the actual target open date. Your marketing should be well thought out and never rushed.
Here are the key dental marketing items you will need to get you started:
1 – Branding – arguably the most important thing you will do for your practice. Starting with confirming a winning practice name to a complimentary logo that will stand a test of time and be memorable. Creating a strong brand starts with planning, having a clear vision for your practice and understanding your target audience. This will help you stand out in a very competitive dental industry.
2 – Website Design – creating a custom website that converts visitors to your site into patients. Your website should be a reflection of you, your brand and what you offer. Make sure that it meets current industry standards, is easy to navigate, fully responsive and connects with your target audience.
3 – SEO – website optimization to help your visibility on Google and Bing. Having a beautifully designed website is not enough. Your dental website needs to be well optimized (organically and/or via paid ads) in order for you to appear in Google search.
4-Social Media Management – social media to help you engage with your patient file and community. It helps you build a personality for the practice and grow your online footprint.
5- Promotional Mailer Campaign – depending on the area of your practice, Vitamin D Marketing & Design would suggest a recommended approach to introduce yourself into a local area. Form promo mailer cards, door hangers to community newsletters – we will help you create a campaign that stands out in the mailbox and generates a strong return on your investment.
With the right marketing plan, budget and understanding of your audience, your efforts will pay off and help you attract new patients to your practice. Align yourself with a company that understands dental office marketing, college advertising guidelines and is invested in your success.
Vitamin D Marketing & Design has over 15 years of experience working with dental practices across Canada. From practice start up to getting ready for a sale, we will work with you to help you determine a winning marketing approach and help you achieve your business goals.