For anyone that is not familiar with “Google My Business” (or GMB for short), it’s an easy and cost- effective way to make your business more desirable online and in real life.
If you have a business with a physical location that provides services or products to public, this free and easy to use platform will impact how you appear on Google Search and Maps.
There are countless reasons why you need a Google My Business account but I will try to summarize the most important ones below:
GMB makes it easy for customers to find your physical location
No one relies on taking directions from someone anymore. People use google maps as their phone GPS system or look up where they are going ahead of time to be familiar with the area around. Having your business pinned to a Google Map with a good “street view” helps identify your location for potential customer.
Creating a Google My Business account can make a big impact on increasing your search visibility
Let’s say you are on-line searching for a new dentist in your area and type in “dentist in Burlington”, directly below the paid google results, you will see a google map displaying some top organic options.
What’s great is that GMD doesn’t just make it easier for customers to find you physically, but digitally too. It will vastly improve your search visibility on line.
GMB lets you display useful information and allows for reviews.
Google My Business allows you to share all the important information about your business such as address, contact information, website, hours of operation, services/products and photos. GMB makes it easy for public to share a review (good or bad) and for you to manage them. You should always respond to each review. If a great customer has taken the time to write a positive review about your business, you should show them your appreciation. And vice versa, if you have encountered a negative review, you should reply to see if you can improve the situation and show the public that you take them seriously.
Google My Business can help lower the cost of Google Ads
If you have a Google My Business profile and link it to your Google Ads account, you’ll be able to use location extensions in your ads. Location extensions allow you to display your address and a map to your location. Customers can click the extension to get more details about your business. These added features can increase engagement on your ad, which of course will improve the efficiency of your spend by lowering the cost per click.
Create GMB posts
To share information about service offering, specials, events, videos and much more.
Download the Google My Business App to your phone
Download the app from the play store to help you receive quick notifications about posted reviews and other activity. Create quick posts by being able to access photos directly from your phone gallery.
Google My Business is completely free to start or verify. With that said, if you don’t know where to start or don’t have the time to manage it well, give Vitamin D Marketing & Design a call today. We would love to help.