Congratulations on the purchase of your new dental office.
Whether you are taking over an existing dental practice with the previous owner staying on for few months to allow for a smooth transition or the dentist is retiring and moving on right away, there are key dental marketing strategies you should consider. These marketing programs will help you retain your existing patient file and grow the practice within the local community around you.
Here are the key dental marketing programs for practice transition:
#1 Patient Communication – Internal Marketing
Before you start doing anything in the local community with efforts to grow your practice, you first must take care of your home base. Your existing patient file is of the most value to your practice. A professional introduction of the new dentist and office updates should be shared via printed and email newsletter to make sure your message gets to all your patients. This will instill their trust and start building long lasting relationships with your patients.
#2 Branding and Signage
If the practice is named after the old doctor’s name, you will need to re-brand starting with a new practice name. If the current logo is dated, it’s also a perfect opportunity to update it. The new logo should also be displayed on your updated stationary, signage and all the marketing material.
#3 Photography and Video
Photos for the website, new doctor and team photos displaying togetherness will build trust and confidence. Take it a step further by having a practice introduction video used to create a welcoming image of the practice and help acquire new patients.
#4 Website Design
Website update or re-design will be required to introduce the new changes within the practice while ensuring the image reflect the new vision of the purchasing doctor.
#5 Social Media Manager
Use Facebook and Instagram to start a two-way dialog with your patient file and the local community around the practice. We have a variety of social media packages to suit your business goals and budget.
#6 SEO – Search Engine Optimization
We will help you determine the best website optimization plan to boost your online visibility and help you grow.
Give us a call to discuss dental marketing programs to help your office succeed.